51. Management: the importance to a company of an effective personnel management policy
　　52. Customer relations: how to ensure that a client’s visit to your workplace is successful
　　53. Personnel management: the importance of a clear career structure for ensuring job satisfaction for all employees
　　54. Product promotion: how to choose the most appropriate method for promoting a particular product
　　55. Personnel management: the importance of internal promotion as an incentive for staff
　　56. Customer relations: how to persuade an important client to place a substantial order for a company’s products or services
　　57. Strategic planning: the importance of appointing external consultants to evaluate a company’s performance
　　58. Recruitment: the importance of assessing personality when interviewing job applicants
　　59. Financial management: how to reduce costs on business trips
　　61. The importance of making customers feel valued
　　A: in my opinion making your customers feel valued is very important. First, It can maintain the customer’s loyalty to your products so that you can further strengthen your company’s customer base. Second, valued customers often pay their attention to your company’s development and they would like to give you some advice or suggestions which you can use to further promote the quality of your company’s products or services. This will in turn help you to attract more customers and make them feel valued. Therefore I believe that making your customers feel valued is of great importance.
　　62. The importance to a company of controlling expansion
　　A: it is very important for a company to control its expansion. First, if a company expands too fast without any control it will soon face a variety of problems. For example the budget of this company will become tight because it has to spend money in setting up branches or recruiting more employees. Besides, the structure of this company will become more and more complex which will probably lead to the lack of efficiency in terms of communication, responsiveness and leadership. On the contrary if a company can keep itself at a reasonable size which keeps up with its development, high efficiency will be achieved in the operation and management of the company. Therefore, this company will have a better chance to develop itself.
　　63. How to ensure that agents maintain a high level of effectiveness when representing a company
　　A: there are several methods we can use in order to make our agents maintain a high level of efficiency. First, we must enhance our agents’ awareness that they are parts of the company and what they do and say when representing our company is of great importance to the development and benefits of the company. In this way we can improve our agent’s work ethics and give them clear objective. Second, we can train those who are lacking of experience or skills to improve the level of their effectiveness. Third, we can build an incentive system in our company to encourage our agents to maintain high level of effectiveness. Of course those who are unwilling to work hard will be punished or even fired.
　　64. The importance of planning work time effectively
　　A: first an effective timetable planned by the company can avoid unnecessary time-consuming work which will have to be done by more staff than necessary. Therefore individual efficiency can be achieved. Second, an effective timetable explains in detail every step the staff need to follow to finish the work and the exact time they will spend, which will enable the staff to get clear idea about the time limitation and to finish every step before deadline. Therefore the production or service of the company will go at a fast pace.
　　65. How to ensure inter-departmental co-operation on new projects
　　A: to ensure inter-departmental co-operation on new projects the first thing we should do is to set up a clear objective among all departments. Everyone in every department should know exactly what the company will do with these new projects, what the company expects from the new projects and what each department should do during the inter-departmental co-operation. Second, an intra-net should be built in the company so that every department will have the chance to communicate with others about their plans on the new projects. In addition, different ideas can be discussed and final decision can be made on net. Third, a sound environment of teamwork should be encouraged and special attention should be paid to establishing inter-departmental teamwork spirit.： [NextPage]

　　66. How to evaluate and select new products
　　A: the evaluation and selection of new products should be based on two aspects. First, we can evaluate and select new products according to their performances in market. We can carry out an investigation on how customers like these new products. The results can be used to help to establish the guideline under which new products are evaluated and selected. Second, we can make a trial purchasing of the new products and test their qualities to see if they meet our demands. If the result of the test is fine then we just go ahead to make large orders with the producers and if not we just stop and won’t suffer any loss.
　　67. The importance to a company of having well motivated staff
　　A: first a company consists of individuals whose morale is crucial to the image of the company. It’s hard to believe that a company full of low-spirited employees can have better performance that the one staffed with well motivated employees. Second, well motivated staff often work hard think creatively and are willing to shoulder more responsibilities, all of which are exactly what the company need to develop itself further. Well motivate staff can also help create a sound environment of mutual help and mutual understanding within the company and stimulate their colleagues’ morale, which will definitely improve the efficiency of the company. Therefore it’s very important for a company to have well motivated staff.
　　68. How to decide whether to purchase or rent company premises
　　A: first we should see to it that we check the financial situation of our company before we decide whether to purchase or rent company premises. As we all know we will have to spend much more money in purchasing premises than renting them. Therefore we should check our company’s financial situation to see whether we now have enough money to purchase premises. Any ignorance of current financial situation will break company’s cash flow or even undermine the company’s normal production.
　　Second we should ask ourselves the aim that makes us purchase or rent premises. Do we want to set up our headquarters for a long-term investigation which will definitely need us to purchase buildings or just build a branch for a short-term project which requires only some rented houses?
　　After all these careful studies we can make our decision.
　　69. How to ensure that price levels for new products are set appropriately
　　A: first we should consider the cost of our new products before we put them into the market. The price level we set should at least include all the cost and investment and make us gain some margins. Second we should carry out an investigation or market research in the target market to see what price level can be accepted by our potential customers. We will also have to study the consumer’s habits and the popularity of our new products in the target market. Only through these comprehensive investigations can we ensure the appropriate price levels of our new products.
　　70. The importance of foreign language training for selected employees
　　A: companies often select some of their employees and appoint them as representatives to deal with foreign trade, export and other international businesses. Therefore it’s vital for companies to give selected employees foreign language training. First in order to do international business well sales persons should know different cultures of different countries in which people are doing business with each other. The most effective way to understand these is through foreign language learning which can be reinforced in the foreign languages courses sponsored by companies. After training employees can communicate freely with their foreign clients and more contracts will be signed. Second, with employees mastering a variety of foreign languages cross-nation cultures can be introduced to companies and contact with the outside world can be promoted, which will gradually make a company evolve into a multi-national one.