Unit 19
　　Market research
　　Question formation
　　1. Listening
　　A market researcher asks a consumer questions. Listen and fill in the questionnaire.
　　Quest Market Research
　　Consumer Survey
　　Name ________________________
　　Address ______________________
　　Telephone _____________________
　　Accommodation Own home ( ) Rent ( )
　　Hotel ( ) Other …… ( )
　　Number in home ( )
　　Place of work: Husband Courtaulds
　　Wife ___________________
　　Place of study: Child 1 Independent Boys’ School
　　Child 2 __________________________
　　Holidays per year
　　Location ______________________abroad
　　autumn__________________
　　Money spent on last summer holiday ______________
　　Location of last holiday __________________
　　Listening Task
　　A: Right. I’d just like to check some details first. It’s Mr. and Mrs. J.Reynolds. isn’t it?
　　B: Yes.
　　A: The address is 21 Pine Avenue?
　　B: Yes.
　　A: Your telephone number is 56822, is that right?
　　B: No, it’s 56882.
　　A: Thanks. Now I hope you don’t mind if I ask you some personal questions?
　　B: No, go ahead.
　　A: First, do you own this house?
　　B: Yes, we do.
　　A: How many people live in it?
　　B: Well there’s myself, my husband and two sons.
　　A: So four of you. Where does your husband work?
　　B: He works at Courtaulds.
　　A: And do you work outside of the home?
　　B: No, I’m a freelance book designer. I work at home.
　　A: Right, your sons are at school then?
　　B: Yes, that’s right.
　　A: Do they go to the local school?
　　B: No, they both go into town to the Independent Boys’ School.
　　A: Now, both you and your husband have a car?
　　B: Yes, we do.
　　A: Roughly how many miles do you do a year?
　　B: Well, about 5000.
　　A: Your husband’s car is on the firm, is that right?
　　B: Yes.
　　A: How many holidays a year do you take?
　　B: Normally two.
　　A: In this country or abroad?
　　B: Usually a summer holiday abroad and a week somewhere in Britain in the autumn.
　　A: Somewhere by the sea?
　　B: No, we normally go to Scotland walking.
　　A: Right, just a couple more questions; then I’m finished. Do you mind telling me how much you normally spend on your summer holiday?
　　B: Well, I suppose about ?2000.
　　A: And this year you plan to go abroad?
　　B: Yes, Greece actually.
　　A: Well, thank you very much, Mrs. Reynods. You’ve been very helpful.
　　B: You’re welcome.
　　2. Presentation
　　The market researcher used two different types of question:
　　# Direct questions
　　# Statement questions
　　Now look at the formation of these questions.
　　2.1 Direct questions
　　2.1.1 Wh-questions
　　请见附图19-1
　　2.1.2 Yes/No questions
　　请见附图19-2
　　2.2 Statement questions
　　These are often used for checking information:
　　It’s Mr. and Mrs. J.Reynolds, isn’t it?
　　The address is 21 Pine Avenue? (rising intonation)
　　Your telephone number is 56822, is that right?
　　3. Controlled practice
　　You are doing a market research survey. You are interviewing a man called Mr. P. Thomson. Ask question as follows:
　　1. Check that his name is P. Thomson.
　　____________________________________________________ ?
　　2. Check that his address is 45 Main Street.
　　____________________________________________________ ?
　　3. Check that he owns his house.
　　____________________________________________________ ?
　　4. Ask where he works.
　　____________________________________________________ ?
　　5. Ask if he has worked there for long.
　　____________________________________________________ ?
　　6. Ask how he travels to work.
　　____________________________________________________ ?
　　7. Ask if he has any children.
　　____________________________________________________ ?
　　8. Ask how old they are.
　　____________________________________________________ ?
　　9. Ask if they are at school.
　　____________________________________________________ ?
　　10. Ask what they do in the evenings.
　　____________________________________________________ ?
　　11. Ask how often he goes to the cinema.
　　____________________________________________________ ?
　　12. Ask if the ever goes to restaurants.
　　____________________________________________________ ?
　　13. Ask when he goes to bed.

　　____________________________________________________ ?： [NextPage]
　　课文注释及词汇讲解
　　* mind 介意
　　e.g. I hope you don’t mind if I ask you some personal question.
　　希望你不要介意我问你一些私人问题。[向西方人询问收入、年龄、婚姻、子女等到问题时必须小心，因为西方人很尊重个人隐私。即使在调查情况时也要注意语言的使用。]
　　这个例句还可以替换为：
　　Would you mind answering some of my questions?
　　你愿意回答我的几个问题吗？
　　* Go ahead! 问吧。说吧。[注：在口语中，用于允许或鼓励对方说话]
　　* freelance 持自由职业的
　　e.g. I’m a freelance book designer.
　　我是搞图书设计的自由职业者。
　　I work freelance.
　　我是个自由职业者。
　　* Roughly how many miles do you do a year?
　　你们一年大约开多少英里？
　　第一个do为助动词；后一个do为行为动词，含义为“行驶”。
　　e.g. He did 21 miles a day on foot.
　　他一天走了20英里。
　　* Your husband’s car is on the firm, is that right?
　　你丈夫的车是公司的，对吗？
　　这里on表示属于。
　　e.g. Are you on the sales team?
　　你是销售级成员吗？
　　* take holidays 度假
　　e.g. We take our summer holiday somewhere by the sea.
　　夏天我们在海边某处度假。
　　* helpful 有帮助的
　　e.g. The new machine is very helpful to quality control.
　　新机器有助于控制质量。
　　Unit 19
　　听力译文：
　　A：好。首先，我想核实一下某些细节问题。是雷诺兹夫妇，对吗？
　　B：对。
　　A：地址是派因大道21号？
　　B：对。
　　A：电话号码为56822，对吗？
　　B：不，是56882。
　　A：谢谢。现在，希望你不会介意我问一些私人问题。
　　B：我不介意，您问吧。
　　A：首先，这座房子归你们所有吗？
　　B：是的，归我们所有。
　　A：住着几口人？
　　B：我、我先生和两个儿子。
　　A：那么，共四个人。您丈夫在哪儿工作？
　　B：他在考陶尔兹公司工作。
　　A：您在外面工作吗？
　　B：不，我是个搞图书设计的自由职业者。我在家工作。
　　A：噢，那么您的儿子上学吗？
　　B：上。
　　A：他们在本地学校上学吗？
　　B：不，他们俩都在城里的独立男子学校。
　　A：您和您丈夫都有车吧？
　　B：对。
　　A：你们一年大约开多少英里？
　　B：嗯，大约5000英里。
　　A：您丈夫的车是公司的，对吗？
　　B：对。
　　A：你们一年度几次假？
　　B：通常两次。
　　A：在国内还是到国外度？
　　B：通常是夏天在国外度假，秋天在英国某个地方度假一周。
　　A：在海边吗？
　　B：不。我们一般是去苏格兰徒步旅行。]
　　A：噢。再问两个问题我就问完了。您能不能告诉我你们夏天度假一般花多少钱？
　　B：嗯，我想大约2000英镑。
　　A：那今年你们还打算出国度假，对吗？
　　B：对，其实是去希腊。
　　A：谢谢您，雷诺兹夫人。您帮了我很大的忙。
　　B：别客气。
　　Exercises-A
　　用提示的词或短语翻译下列句子。
　　1． 我想先核实一下一些具体情况。（check, details）
　　2． 希望你不会介意我问一些私人问题。（mind, personal）
　　3． 我是搞图书设计的自由职业者。（book design, freelance）
　　4． 你们每年行驶多少英里？（do）
　　5． 你们每年度几次假？（take holidays）
　　6． 你们夏天度假通常花多少钱？（spend…on）： [NextPage]
　　Exercises-B
　　两人一级，完成下列问题。注意疑问词的使用。
　　学生甲将要出差。
　　学生乙提问以下问题：
　　1. _____________ would you leave?
　　2. _____________ would you stay?
　　3. _____________ do you want to see?
　　4. _____________ time do you want to meet him/her?
　　5. _____________ day would suit you?
　　6. _____________ are you going to travel?
　　7. _____________ time have you got?
　　8. For __________ days will you be there?
　　Translation
　　我们正在为牙膏公司进行调研。我们准备了一份调查问卷，每周访问一次消费者时送去一种牙膏试用。下面是问卷内容：
　　* 我想问几个细节问题，可以吗？
　　* 你用过这个牌子的牙膏吗？
　　* 你喜欢或者讨厌这种味道吗？
　　* 它会给你什么联想？如树林、玫瑰园、青草、诗歌、糖果、薄荷或喷泉？
　　* 你的孩子喜欢吗？
　　* 他们有什么抱怨吗？不够甜？有点苦？没香味？
　　* 你喜欢买家庭用大号的还是小号的？
　　* 你们每季度用多少支？一支、两支、三支？
　　* 你觉得这种牙膏太硬，还是太稀？
　　* 谢谢你的帮助。六周后我们将有小赠品，请告诉我们您的真实想法。
　　Key to Exercises-A
　　1. I’d like to check some details first.
　　2. I hope you don’t mind if I ask you some personal questions.
　　3. I’m a freelance book designer.
　　4. How many miles do you do a year?
　　5. How many holidays a year do you take?
　　6. How much do you normally spend on your summer holiday?
　　Key to Exercises-B[仅供参考，允许别的问法]
　　1. When
　　2. Where/How long
　　3. Who/What
　　4. What
　　5. Which
　　6. When
　　7. How much
　　8. how many
　　Key to Translation
　　At the moment we are doing a research for a tooth paste company. We have prepared a questionnaire and when we visit our targets once a week, we give them each time a tube of tooth paste for trial. Here is the questionnaire.

　　* May I ask some questions in details?
　　* Have you used tooth paste of this brand before?
　　* Do you like/dislike the taste?
　　* What kind of associations does it bring to you, such as woods, rose garden, grass, lyrics, sweets, mint or fountain?
　　* Do you children love it?
　　* Any complaint from them? Too sweet, a bit bitter, not fragrant?
　　* Which size do you prefer, a family size or a small one?
　　* How many tubes does your fam8ly comsume quarterly? One, two or three?
　　* Do you think the tooth paste is too starchy or too watery?
　　* Thank you for your help. At the end of six weeks, we’ll send you some gifts for your help. Please be very frank with us about your thoughts.