ts after-tax profits should also reach a certain level. So check these policies to see if our company is qualified to be listed onto the stock market. Second, we should understand and are willing to take the responsibilities that a listing company has to bear such as disclosure director's duty all kinds of expenses tax and so on.
　　73. The importance to a company of offering its products on the world-wild web
　　A: first offering your products on the internet is in itself a new and very effective means of advertising which you can make use of. People at very corner of the world with the access to the Internet will get to know your products as well as their quality price functions. You won't have to worry about putting a large sum of money on your advertising because the on-line advertisement is much cheaper than TV commercials. Second you can sell your products directly on the internet and you don't even need to open your sales channels which used to take up too much money and resource of your company. Your products will be purchased through world-wild web and you will get your money through the E-bank which will automatically transfer the money into your account.
　　74. How to evaluate the effectiveness of company training programs
　　A: the following procedures can help us to evaluate the effectiveness of our company's training programs. First we should carry out examinations on our staff who attend the programs and we check the results to see if the goals of our training programs have been achieved. Readjustment will be made accordingly to ensure that our programs are moving towards the correct direction. Second we should hand out questionnaires to find out how our trainees like their training programs. The feed-back will be presented on the board and all the senior staff in charge of programs will discuss the feed-back and make necessary changes. Third we will encourage everyone attending the programs to give us their advice which we can use to improve the effectiveness of our programs.
　　75. How to decide when it is the right time for a business to expand
　　A: you should check the current status of your company including the capital you own the technology you apply and the human resource you have. As we all know money is an important factor in business expansion. So make sure that you have enough money for your expansion. Another importance factor is technology and advanced technology can help you in your expansion because it will provide you with decisive driving force and enhance the efficiency of your business. You will also need qualified staff who will shoulder more responsibility and are willing to meet the challenges resulted from your expansion. When you find your business meets the above three criteria go ahead and expand yourself.
　　76. The importance to a company of sponsoring well-known personalities from the arts and popular culture
　　A: In many cases personalities from the arts and popular culture are the idols for the public and they are what we call stars who can have great influence on the public's opinion because people are keen to know what their idols are wearing using or buying and then try to follow suit. That is to say if you sponsor well-known personalities to promote your products or services you will very much likely to attract more customers and persuade them to buy your products. Therefore it is very important for a company to sponsor well-known personalities from arts and popular culture.
　　77. How to ensure that the best candidate for a post is selected
　　A: during the selection we should pay attention to the candidates' quality and attribute. Quality refers to the candidate's ability to conduct his or her future work. During the interview candidates will have to be asked to demonstrate their ability to solve problems and deal with emergencies. In addition the other important factor should also be considered. That is the attribute of the candidate. It has something to do with the candidate's character and value. Those whose value is in the conflict of the company's ethics will not be considered as best candidate even if they demonstrate remarkable ability in their work.
　　78. How to analyze and make effective use of information
　　First we should set up our own data base to restore useful information which is not only the resource but also the asset of our company. Second we should monitor and control the information so that every piece of useful information can be retained for our further analyze and every piece of irrelevant or redundant information can be deleted. Third we should emphasize on the timing of the information we get. We won't allow the using of any obsolete information so that we can ensure that our information flow runs without any blockage and every piece of information we get is up-to-date.
　　79. The importance of brand image in ensuring that products or services sell well
　　A: the brand image is plays an important role in ensuring that your company's products or services sell well. First a sound brand image means that the products or services of your company enjoy a high prestige and have high qualities which will drive automatically both current and potential customers to buy your products or services on a regular basis. It therefore helps you to expand your customer base or even open some new markets. In addition companies with sound brand images can attract their customers not only through their high-quality products or services but also through the popularity and fame presented by their brand images. In any case it's easy for a company with sound brand image to promote and sell its products or services.
　　80. The importance to a company of keeping up-to-date with internet development
　　A: it is undoubted that the Internet will exert great impact on people's work and lives. Any company cannot afford to neglect importance of the internet which is changing and will continue to change the way people do their business at an unprecedented speed. The latest internet technology can enable you to get more opportunities to propagandize promote and sell your products or services on the net. With the help of the latest net technology you are more likely to win in the increasingly competitive market of today and tomorrow. Therefore companies should watch closely the latest development of the internet and try to apply it in their daily business.
　　81. How to ensure that a company consistently maintains quality control standards
　　A: first the company should build an independent quality control system which can monitor the implementation of quality control at any stage of the production and can report the results directly to the board. Second the company needs an incentive system to encourage and reward the employees who meet exactly the quality control standards and punish those who fail. Third the company should ensure that everyone in the company knows the importance of quality control and should keep their employees in mind that their company needs their devotion to the consistent maintenance of quality control standards.
　　82. How to make effective use of the media when promoting a new product or service
　　A: first you should ensure that the media you are going to use knows the importance of promoting a new product or service for you. Let them know the quality or function of your product or service and demonstrate to them that your product or service is really good and suits the need of the public so that they will spare no efforts to help you promote the product or service. Second think about the suitable type of media you'd like to use. If you are to present to the whole world your new product then use the internet and if you just want to sell your products to the local people you can select the local newspaper or other local media. This way you can control the money you spend on the advertisement and thus make more effective use of the media you choose.
　　83. The importance of teamwork for the effective management of projects
　　A: to manage projects involves heavy workload and requires much of the company's energy and human resource. However by using teamwork we can make this complicated work become simple and easy. First when we set up a project-oriented teamwork all members of the projects are united and work in a teamwork spirit. That means they work more systemically and coordinate more with each other. As leaders we won't worry about the time we will have to waste on the coordinating procedures anymore. Second by using teamwork we can create a sound and effective communication with the project and monitor the communication between members as well as the communication between boss and subordinates. Third in a team everyone tries to help others in their work and a lot of problems can be solved quickly after they occur. The managers can thus save the energy and time for trouble-shooting.
　　84. How to develop a responsible attitude among staff to the health and safety requirements of a company
　　A: first we should let our staff know the importance of the health and safety requirements which are not only connected closely to the well-being of the company but also the well-being of the staff themselves. Required by law the health and safety requirements play an important role in protecting individuals against any possible harm during the work. Any failure to meet these requirements can lead to the loss of property or even lives. Second we can build an incentive system to reward staff who have responsible attitude and punish those who do not. This way we can relate our staff's attitudes to their individual interests and then help them or force them to develop the right attitude.
　　85. The importance of computer skills for the workplace of the future
　　A: the workplace of the future has the following features: mobile virtual and on-line. All of these features require the application of computer skills at workplace. By using PDA and mobile PC technology we can change the traditional workplace into a brand new one with high mobility. In addition network technology enables us to communicate at any place with the access to the internet which will fundamentally change the concept of workplace. The old workplace will be therefore replaced by the virtual and on-line one which might be your home your car or your cabin where you spend your holiday. It is clear that the computer skills are very important to the workplace of the future.
　　86. How to ensure that e-mail is used appropriately by staff for internal and external communications
　　A: first we should train our staff how to use e-mail to conduct internal and external communications. The training should includes how to build one's own on-line mailbox to receive and send e-mail how to circulate e-mail and how to update the information. Second we should build the monitoring system to watch if our staff use their e-mail correctly. Under the surveillance of this system any irrelevant or redundant e-mail will be deleted automatically to ensure our staff won't waste their time on them. Third we should make sure that the intra-net of our company is quick and efficient enough to allow our staff to use the function of e-mail and we should also ensure that our company's access to the Internet remain stable and unblocked.
　　87. How to administer staff budget effectively
　　A: staff budget refers to the company's expenses on recruitment and management of human resources. To administer it effectively we should first make a set of guidelines under which every activity involving staff recruitment or management is to be reported and planned in detail so that the cost of these activities will be under the administration of the people concerned. Second we can introduce a simple and realistic corporate culture to our company so that everyone of our company knows well the importance of cost-cutting especially in staff budget. Third members in charge of staff budget administration should be open with other members. They should explain in detail where the budget goes why the budget is cut or expanded and what company can expect from the budget.
　　88. The importance of finding out about customer's habits and attitudes
　　A: as we all know your customer's habits and attitude will exert a great influence on the production and sales of your products or services. Customer's habits especially their consuming habits will decide to what extent they can accept the price of your products which will directly affect the pricing of your products. Customer's attitudes towards your products or service reflect the quality of your products or services and will decide whether your products or services can remain popular on the market. So if you carry out research to find out about their habits and attitudes you can gear the production and sales of our products towards a right direction.
　　89. How to identify ways of reducing costs in a company
　　A: first we can hold a meeting within the company and ask every member attending the meeting to discuss openly where they think the costs originate and how to reduce the costs. Afterwards we collect the feedback and carry out the research on it to see if our staff's opinion is true. If their opinion reflects the current situation then we set out to list every possible way of reducing costs and follow it to reduce our costs. Second, as top leaders we should ask department managers to create a diagram showing clearly the exact procedures of their tasks and check every procedure to see if there is extra cost and to decide how to solve it. Third we can learn from other companies' experience of reducing costs and check if there is any similarity between us and those companies in reducing costs. Their ways will probably become great helps for us.
　　90. How to achieve an effective working relationship between different Departments within a company
　　A: first we should try out best to create a team spirit within the company and between different departments so that members from different departments can know the importance of team work and share the identity that what they are doing now is not just for their own departments but for the well-being of their company. This way there will be a sound environment of mutual help and mutual trust between different departments which can help all members to work effectively. Second company should do something to help people from different departments to understand and communicate with each other. For example we can hold monthly gathering in which everyone can have the chance to know each other speak to each other and share their experience in work so that they will work in a spirit of shelving differences while retaining common ground.