在职攻人员攻读公共管理硕士学位英语模拟练习二
发布时间：2010/1/20 15:18:53 来源：城市学习网 编辑：紫藤
3词汇运用能力
Nike is one of the most powerful marketing companies in the business world today, but it had very small beginnings. This global giant company started in the1960s _1_ the company's founders selling cheap Japanese sports shoed to American high school _2_.
One of Nike's founders, Philip Knight began to sell imported Tiger shoes in I964. _3_ that the Japanese company might find a more established_4_, he developed his own brand name, Nike, named_5_ the Greek winged goddess of victory, Knight had believed that it _6_ enough to make high-quality, low-cost shoes for the _7_to grow. But this was not _8_- when rival shoe manufacturer Reebok began to present shoes _9_ a fashion symbol. As a result, in the year between 1986 and 1987, Nike's sales _10_ 18 percent.
Knight had to look urgently for a way to prop up the Nike image, He called in an unknown _11_ imaginative advertising agency, Weiden & Kennedy. To give Nike a new _12_, the agency created commercials and promotional ideas around Michael Jordan. The _13_focused on Jordan as the man_14_hard work and fancy shoes _15_ him to fly. The new Nike image and campaigns wasassociated inextricably with another essential factor in Weiden and Kennedy's _16_ . ----Nike advertising campaigns became famous for never showing the product or even _17_ Nike's name. They create a mood, an attitude, and then. _18_the product with that mood. From this point_19_, Nike modeled its marketing around entertainment, fashion, and attitude, a(n) _20_that was much admired by the young consumer.
1. A. for B. as C. with D. in
2. A. attendants B. athletes C. athletics D. audience
3. A. puzzled B, confused C. Wonted D. Bewildered
4. A. distributor B. producer C. manufacturer D, producer
5. A. under B.behind C. like D, after
6. A. were B.weren’t C. was D. wasn’t
7. A. sales B. risk C.expenditure D. profit
8 A. effective B. sufficient C. efficient D. proficient
9. A. with B. as C. like D to
10. A. gained B. elevated C.reduced D. dropped
11. A.but B. as well as C. and D. or
12. A. image B. brand C. advertisement I3. campaign
].3. A. feedbacks B. promotions C. potentials D. commercials
14. A. his B. what C whose D. which
15.A. enabled B.allowed C.facilitated D. caused
16. A. destination B. strategy C specification D. philosophy
17. A, referring B. mentioning C. boasting D. including
18 A. present B. match C. indicate D. associate
19. A. around B. out C. up I). on
20. A. approach h. brand C. aim D. product
CBCADCA BBD AADCAB BDDA
