2015年BEC高级阅读考试模拟题训练（十二）
发布时间：2010/3/15 18:05:33 来源：城市学习网 编辑：MOON
Exercise Six
Marketing and Stress
Marketing is one of the most stressful white－collar jobs and marketing executives are not far below teacher， air traffic controllers and doctors on the list of high－stress occupations. In a recent study， 67% of people in marketing and advertising reported that excessively high stress was a regular part of their working lives; 46% said they often felt crushed by chronic stress， while 34% were suffering so much stress they were seriously thinking of leaving their jobs. __H__.
The real cause for concern is the condition of chronic stress. __9__. This is the name for a condition in which the individual has become so mentally and physically exhausted that he or she is no longer able to function effectively.
In marketing， you find people who are deeply dedicated to their jobs and to being successful. __10__. One reason is the intensely competitive nature of marketing quality
4. Inability to balance personal and professional life
5. Decreased company or peer socialization and collegiality
6. Lack of positive and timely feedback from management or the owners of the company
7. Difficulty in saying No
8. Unrealistic expectations from customers or employees
What Can You Do About Burnout Stress
Try implementing a burnout avoidance program within your company. The components of the program include monitoring employees who look like candidates for early flameouts. You know the ones， burning the candle at both ends and trying to conquer and master all in an unrealistic time frame. Traditionally the workplace has rewarded that type of employee behavior by pats on the backs， promotions or other forms of recognition. The message is subtle but clear： We like that kind of attitude and action. But will it feel so good when the employee flames out？
As a manager or employer， do you encourage or even insist that employees take time off to vacate and recreate？ Do you monitor your own actions to determine if you are setting an example that others will follow？
We can also learn a lesson about burnout from Mother Nature. She demonstrates the importance of balance. Even she recognizes that plants， trees and animals can‘t constantly grow and expand. They need an opportunity to rest and to replenish diminished resources. She provides this balance through the seasons of the year to accommodate the needs of nature.
Burnout is costly， and it is preventable. It takes a personal commitment by the employees， the management and by the company to take proactive steps to prevent or address early signs of burnout. It will take your commitment as a manager and a
s a person to detect and address those situations that lead up to this stress related syndrome.
