2015年BEC高级阅读考试模拟题训练（二十二）
发布时间：2010/3/15 18:17:39 来源：城市学习网 编辑：MOON
Exercise Four
TESTING THE MARKET
Ideally， before committing itself to a new product， a firm would be able to test its marketability in a laboratory in the __0__ way that technical aspects of， say， a new car can be tested. But marketing does not __21__ itself to this approach You can find out how a new car or machine will behave by testing it. But the only way to be sure what the __22__of a national advertising or price novelty effect of a new product， or for __28__consumer resistance.
This form of test marketing may be the only method available to the smaller firm. __29__the resources or expertise to make use of other techniques， small firms may have no __30__but to introduce a new product or service and see what result brings.
20 A similarB likeC identicalD same
21 A giveB setC lendD let
22 A responseB reactionC endD effect
23 A onB outC overD off
24 A selectedB proposedC pickedD designed
25 A movesB comesC getsD goes
26 A conductedB appliedC pursuedD piloted
27 A insuranceB warrantyC securityD guarantee
28 A primaryB firstC initialD beginning
29 A LackingB NeedingC WantingD Missing
30 A courseB alternativeC meansD substitute
