2015年BEC高级阅读考试模拟题训练（二十四）
发布时间：2010/3/15 18:18:50 来源：城市学习网 编辑：MOON
Exercise Six
Is Your Company Really Market－driven？
We now know that being customer－oriented is only part of what it means to be market－driven. About fifty years ago， Peter Drucker， the management philosopher， appeared to __0__ what it means to be market－driven when he described the so－called marketing concept. He __21__ marketing with customer orientation. He said that to be market－driven meant always __22__ the customer first and continuously improving the value of the service to the customer. Profit was the reward for creating a satisfied customer. Drucker used General Electric as an example of the new marketing __23__. The US company has __24__ its new product development process so that it begins with research into customers needs and wants， rather than by __25__ market－testing ideas which have been developed in laboratories.
Unfortunately， Druckers marketing concept __26__ strategic guidance. He described an organizational culture product offerings and the discipline of profit orientation in the analysis of product/market opportunities. This broader concept of market orientation __30__ that of customer orientation.
0. a. summarize b. conclude c. point d. draw
21. a. referred b. concernedc. equated d. balanced
22. a. having b. putting c. doing d. taking
23. a. instance b. means c. occurrence d. approach
24. a. differed b. fitted c. modified d. transferred
25. a. simply b. easily c. clearly d. barely
26. a. lacked b. missed c. deducted d. subtracted
27. a. aspects b. issues c. ways d. guideline
28. a. grown b. expanded c. spread d. prolonged
29. a. compensation b. account c. consideration d. attention
30. a. returns b. substitutes c. replaces d. supplies
