当前所在位置:珠峰网资料 >> 外贸 >> 国际商务师 >> 正文
国际商务师英语辅导:跨国公司加快销售战略调整
发布时间:2013/3/29 8:53:55 来源:城市网学院 编辑:admin
    Multinational Companies Accelerating the Sales Strategy Rearrangement
    There is a new trend in the investment by multinational enterprises: to shift their businesses and technical transformation to establishing production bases, the core strategy is first to occupy the huge Chinese market.
    Reviewing the short-term investment history: in 1992, most multinational #panies merely set up representative offices in China and mainly engaged in trade.
    But since 1995, they have shifted to establishing production bases, especially the share holding #panies (such #panies are the highest form of foreign investment, besides investment and reinvestment, their responsible also includes product agency, the training of personnel, providing information and supplying funds)。 Such multinationals include Omron, Hitachi, Panasonic, Sanyo, Fujitong, Toshiba, Isuzu of Japan, Siemens, Bayer, Henkel of Germany, General Electric, IBM, Motorola, and Dell Computer of America.
    In recent years, multinational #panies have accelerated their large investment in China. McDonald's alone has built 52 factories in China. ABB Group established 20 joint ventures. Volkswagen AG set up four large joint ventures and one solely-invested enterprise with a total investment of U.S.$ 2 billion. In addition, Boeing has three large joint ventures, and the key #ponents of 3100 Boeing planes now flying worldwide were made in China. Moreover, with the relocation fever, multinational #panies are intensifying their localization strategy of the “root in China”.
    According to employment records, foreign-funded enterprises favor local professionals. The director of human resources for Microsoft (China) Co., Ltd. says, over 500 their employees are Chinese, and most of them are masters and doctors. To our surprise, more and more senior posts are being taken by Chinese. In the ABB (China) Group, of 5000 employees, nearly ten general managers are Chinese, while foreign senior officials are very few.
    In order to ensure that their products keep up with the changing market, multinational #panies lay special emphasis on the localization of R & D and the expansion towards the intellectual service field. Some powerful #panies have increased their R & D investment and established research institutes in China. A “China fever” has been started by foreign IT magnates.
    Notes
    multinational adj.多国的, 跨国公司的
    accelerate v.加速, 促进
    sale n.出售, 销路, 销售额
    strategy n.策略
    rearrangement n.重新整理
    trend n.倾向, 趋势
    multinational enterprise跨国企业
    shift vt.转移, 改变
    technical transformation技术转让
    transformation n.转化, 改革, 转换
    representative offices办事处
    establish vt.建立, 设立, 确定
    production base生产基地
    core strategy核心战略
    core n.果核, 中心, 核心
    occupy vt.占领, 占据
    share holding #panies持股公司
    product agency产品代理
    training of personnel人员培训
    supply funds提供资金
    joint ventures合资企业
    solely-invested enterprise独资企业
    key #ponents关键零部件
    relocation n.再布置, 变换布置
    fever n.狂热, 高度兴奋
    intensify vt.加强
    localization strategy本地化战略
    employment n.雇用, 职业
    foreign-funded enterprise外资企业
    favor vt.照顾, 喜欢
    professionals n.专业人员
    director n.主任, 主管,
    human resources人力资源
    master n.硕士
    doctor n.博士
    senior posts高级职位
    general manager总经理
    senior officials高级官员
    intellectual service field智力服务范围
    research institute研发机构
    “China fever”“中国热”
    magnate n.巨头, 富豪
    At the end of last year, Microsoft invested U.S.$ 80 million in a China Research Institute specializing in essential research. It also declared recently that U.S.$ 50 million investment will be made in the Microsoft Asian Technology Center in Shanghai, the highest level research institute of Microsoft in China.
    Siemens intensifies the localization of key technology. After a century of introducing track #munication technology into China, vice president Mr. Burt said, “a century's experience persuaded us that a key factor securing the successful operation is the localization of key #ponents.
    In November 1999, Motorola (China) Electric Co., Ltd. built the ”Motorola China Research Institute“ in Beijing. It now has altogether eighteen R & D centers in China (including Hong Kong), 650 research personnel with a investment of RMB 1.3 billion, covering advanced semiconductor materials, micro-controller, CDMA, Will system, and chips for mobiles and software. By the year 2001, there will be 25 research centers and 1000 research personnel with a total investment of RMB 1.8 billion.
    Northern Tele# International Ltd., IBM, Intel, Du Pont Holding Co., Ltd., P & G, Ericsson, Nokia, Panasonic and Mitsubishi have all established research centers, technological development centers and laboratories in China. AT &T even plans to open the first ”Bell Lab“. A French #pany will build ”technological zones“ in Beijing and Shanghai, including a chip factory and four application labs.
    Thanks to the acceleration of #ponent localization brought about by the establishment of R & D institutes by multinational #panies, costs are reduced and the #petitiveness is increased.
    Notes
    declare vt.宣称, 宣布, 宣告
    China Research Institute中国研究学会
    institute n.协会;学会;学院
    Microsoft Asian Technology Center微软亚洲技术中心
    Siemens西门子(公司)
    intensify vt.加强
    localization n.地方化,本土化
    key technology 关键技术
    track #munication technology跟踪通讯技术
    track n.轨迹, 跟踪
    persuade v.说服, 劝说, (使)相信, 劝某人做(不做)某
    factor n.因素, 要素,
    #ponent n.成分 adj.组成的, 构成的
    Motorola (China) Electric Co., Ltd摩托罗拉(中国)电器有限公司
    Motorola China Research Institute摩托罗拉(中国)研究学会
    research personnel研发人员
    advanced semiconductor materials先进的半导体材料
    micro-controller微型控制器
    chip n.集成电路片
    software n. 软件
    Northern Tele# International Ltd北方电讯国际有限公司
    zone n.地域, 地带, 地区
    application labs应用实验室
    #petitiveness竞争力(性)
广告合作:400-664-0084 全国热线:400-664-0084
Copyright 2010 - 2017 www.my8848.com 珠峰网 粤ICP备15066211号
珠峰网 版权所有 All Rights Reserved