商务英语BEC初级口语课程20
发布时间：2013/7/18 22:16:26 来源：城市网学院 编辑：admin
What is important when choosing a magazine to buy regularly?
? Contents
Contents are the first thing to consider under this circumstance. People certainly look at what’s in a magazine when they decide to buy it for the first time. The quality of a magazine mainly depends on its contents.
? Cost
I think the cost of a magazine will stir enthusiastic response from the market. If the cost is relatively lower than that of the same category, readers usually prefer the cheaper one.
? Title of the magazine
Title reflects the management principle of a magazine. It’s a highly condensation of the contents. A vivid and smooth-reading title is more likely to be on the lips of everybody.
? Principle quality
Printing quality is the appearance of a magazine. Copperplate printing is widely applied to high-grade magazines, since using low cost plain paper could downgrade their image.
? Columnist
We should hire several highly paid well-known writers to take charge of our famous columns. To encourage ordinary people with literary talent or novel ideas is another selling point.
? Popularity
We decide to buy a popular magazine because many people read it. When we get together for chit-chat, it’s easy for us to find topics of #mon interest.
