商务英语BEC初级口语课程22
发布时间：2013/7/29 23:18:05 来源：城市网学院 编辑：admin
What is important when deciding to buy a product?
? Cost
The method of making financial plans has been introduced to the livelihoods of many contemporary families. They allocate a certain sum of money for each item of expenditure. If a product costs too much, they probably sway to some cheaper alternatives.
? After-sales service
After-sales service is kind of a #mitment made to the customers by a business organization. When things go wrong, a producer must live up to its promises. If they pay no more than lip service to the buyers and shirk their responsibility by all means, reconsider your decision to buy anything from them.
? Quality
Quality is, let’s say, the lifetime of a product. High praise for a superior quality will widely spread by word of mouth. That could prove to be a convincing advertisement for free. Many #panies have realized this and introduced ISO standards for quality control.
? Brand
We’d buy products of famous brand so long as our purse is full. It’s not a simple matter of gratifying the vanity because brand really counts. A famous brand is often regarded as the embodiment of both high quality and reliable after-sales service. That’s why people are ready to pay a higher price for it.
? Design
Quality speaks for itself has already been a phrase of our fashion. Quality alone an no longer guarantee the success of a produce on the market. It’s easy to understand that gold in the form of ingot cannot be #pared with that of jewelry.
? Technology Involved
The influence of technologies on our daily lives is growing more and more evident. Modern lifestyle depends on heavily on the contributions of technological innovations. Products involved with advanced technology are generally patented. And it’s reasonable we pay for the inventors intellectual rights.
