商务英语高级必备口语资料26
发布时间：2013/8/13 12:15:44 来源：城市网学院 编辑：admin
Marketing: the importance of packaging products appropriately
In recent times, numerous factors have made packaging an important marketing tool. Increased #petition and clutter on retail store shelves means that packages now must perform many sales tasks-from attracting attention, to describing the product, to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the #pany or brand. For example, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse. In this highly #petitive environment, the package may be the seller’s last chance to influence buyers. It be#es a "five-second #mercial." The Campbell Soup Company estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising.
