商务英语考试初级口语讲解12
发布时间：2013/8/14 14:37:56 来源：城市网学院 编辑：admin
Product Promotion
? Promotion mix:
? Advertising
? Sales promotion
? Public relations and publicity
? Personal selling (emphasize)
? Direct marketing
? Informative advertising
? Persuasive advertising
? Reminder advertising
? Media selection:
? Market research ----Target market--size, geographic distribution, demographic characteristics
Advertising
? Types of Advertising
? TV & radio advertisements (= TV & radio #mercials)
? Newspaper & magazine ads (including the classified ads)
? Billboards (next to main roads, railway lines, on subway station walls etc.)
? Cell-phone text messages
? Flyers & handouts (e.g., on the street, put into letterboxes etc.)
? Internet advertisements (e.g., pop-up ads)
? Posters (e.g. wall posters, bus stop posters)
? Direct mail
