商务英语考试初级口语讲解13
发布时间：2013/8/14 14:38:10 来源：城市网学院 编辑：admin
Advertising
? Visible Logos:
? on professional athletes’ clothing
? on signs in front of shops etc.
? on t-shirts, hats, jackets & other clothing
? on handbags and other accessories
? on Formula 1 cars
? on hot-air balloons
? Advertisements in other prominent places:
? on the side of buses and trains
? Cinema advertising
? Sports stadium advertising
? The choice of promotion elements
? Target market--size, geographic distribution, demographic characteristics
? Customer base: existing and potential customers
? Word of mouth advertising
? When promoting a product
? --advertising: it can reach millions of people at a low cost; use different types of media, like TV, radio, newspaper, and magazines etc.
? --sales promotion: coupons, rebate, free samples, premiums, trading stamps, loyalty schemes, contest, point-of-sale displays and trade shows
