商务英语考试初级口语讲解19
发布时间：2013/8/14 14:39:40 来源：城市网学院 编辑：admin
Expand customer base
? Get feedback regarding its performance
? Knowing the difference between satisfied and unsatisfied customers
? So as to retain customers, get more business from existing customers, attract new customers
? Methods:
? 1 reactive approaches: toll-free customer service telephone lines;
? 2 proactive approaches: visiting clients, calling, sending out written surveys
? (Hire mystery shoppers)
? Let customers find it easy to make #plaints will benefit the #pany
? Maintaining customer loyalty
? ---discounts
? ---quality products
? ---feedback
? ---improve R&D
